Hosting a product review site starts out as a hobby for many but sooner or later develops into an income-earning opportunity. You can enjoy the same monetary benefits yourself in just a few steps.
Step 1 CHOOSE THE TYPE OF PRODUCT YOU WISH TO REVIEW
A product review website will have an easier time of earning money if you only concentrate in one product category. Admittedly, the products you can review may become limited because of this limitation, but it also makes marketing easier for you since you only have one specified target market to focus on. SEO will also become simpler and more effective if your keywords are all geared to work on just one specified type of customer. In choosing the product type to review, avoid being too specific in your choices as well.
If you are interested in reviewing historical romances, for instance, you could simply be making your job harder than it should be if you solely focus on historical romances set at the Regency period. It’s good to be specific but not that specific! Secondly, choose something you have a definite passion for. Although it would definitely help if you have certain qualifications or expertise to solidify your position as product reviewer, your passion would do just as well. Make sure of course you clarify to them that you are reviewing it based on what you do know. And do mention the fact that you’re willing, indeed, desire to learn to improve your knowledge in the given product field.
Step 2 SET UP A WEBSITE
Buy a domain for your website. Choose a name that will immediately let people know what the reciew.com is about. Choose something unique or catchy. Going back to the book example, a female duo became quite famous when they set up a blog about Smart Bitches who Love Trashy Books. Readers were instantly hooked! And now, it’s up to you to come up with a title with the same impact for your future website. In designing your website, prioritize functionality over style. Although people will be initially attracted to the website because of its looks, the key factors that will convince them to stay and keep coming back for more is your content and the user-friendliness of your website. Soon, the look and feel of your website will just be a bonus. And lastly, design with SEO in mind!
Step 3 WRITE REVIEWS
No one gets paid to write reviews right from the start. But nevertheless, start reviewing. Reviews may be objective or subjective. Choose what works with you, but stay true to your reviewing spirit. If it works for you then sooner or later, your reviews would find its way to a suitable readership base. For a simple successful formula for making reviews, always provide the pertinent details of your product. Again, going back to the book sample, pertinent data would include title, author, genre, and summary. Then you go straight to the review itself and end with a short list of pros and cons. Don’ t forget to encourage your readers to comment on your entries!
Step 4 THE RIGHT TIME TO ASK FOR MONEY
Using performance and traffic tracking tools will let you know how many hits your website receives everyday. If you have a subscription list, this will give you the estimate number of devoted readers your website has. When it becomes obvious that you’ve built a solid readership base for your website then that’s the time to ask for payment for writing reviews. Again, returning to the book example, address your paid-review ads to new and upcoming authors who wish to have their works known to a larger audience. They are paying you not only to have their works reviewed by a discerning critic (that’s you!) but for the exposure your website gives them as well. Continue writing free product reviews for items you simply can’t help but write about. This will let your readers know that money hasn’t changed your principles.
Step 5 OTHER WAYS TO MONETIZE PRODUCT REVIEW SITES
You can become an affiliate of retailers and earn commission when visitors from your sites ultimately buy from their stores. You can generate income as well from hosting carefully selected ads in your website. But remember to continue doing whatever it is you’ve learned your readers love most about your reviews. Lose that X-factor and your income will vanish as well.